Top Online Courses from Businesses and Individuals (Not Universities)

We’ve heard from inbound marketers everywhere that the internet has changed the way people buy and connect  (ahem, live) online. And now we’re seeing that the internet has changed the way people learn too.

The internet makes it possible for people to learn more things, easier and quicker. Here are two ways we see it happening every day at HubSpot Academy:

  1. There are tons more learning opportunities available. There are more lectures, trainings, and videos accessible than ever before, and from top-tier universities and businesses too. (Aside: Companies are now starting to see the value of getting into the education/training game for their prospects and customers too – AirBNB, Uber, Shyp, Kickstarter, Postmates, Hootesuite, Tailwind, Bulletproof, etc. etc. etc.).
  2. The internet has also made it easier for people to learn through doing. Before it was hard to get marketing experience unless you were interning or working for a company. Now you can do this all yourself.  Test potential theories (e.g. which CTA works better) easier and quicker, then iterate and adapt quicker, and then produce content available to the world which contains the learnings quicker than ever too.

With the rapid cycle of change, most industries are seeing the opportunity to step ahead of traditional educational systems. Think about it, for universities and professors, a syllabus is something a professor works on for years to perfect. Now one change on the internet can throw a wrench in their plans. That’s why many people are now turning to the industry leaders who are people or businesses to learn what they need to know about a topic. Queue the reason for the article – technology is encouraging people to learn differently and from different resources too.

Think about it:

People are teaching each other via Quora and Reddit. Want to learn about history, math or marketing? Just do a simple search and find content written and then upvoted by the community. (Here’s a fun one I wrote about the most successful marketing campaign ever.)

Industry thought-leaders and top businesses are now bringing their knowledge to the masses. They’re hosting content on their own websites, on online learning platforms like Udemy or Udacity, and are even building their own proprietary software (like we did at HubSpot). Who better to learn from than the industry experts in their field.

Below are some of the top business courses provided by experts in the field:

Marketing

Growth:

Brian Balfour and Andrew Chen’s Reforge Growth Series for $3,500.

Content:

Justin Champion’s Content Marketing Certification course (pre-register) for $0. 9 video classes taught by experts.

Startup:

Sujan Patel’s Content Marketer Bootcamp for $497, $997 or $25,000. Bonus from Sujan, his 100 Days of Growth eBook for $27. I read it. It was good. Real good.

Sam Altman’s How to Start a Startup for $0. 20 video lectures taught by experts.

HubSpot’s Inbound Certification course for $0. 12 video classes taught by experts.

Isaac Moche’s Email Marketing Bootcamp course for $0. 9 classes.

Sales

The Accidental Salesman’s Consultative Selling MasterClass for (?)$. It’s a 1-day training which can accommodate up to 21 people. (I found this via the comprehensive list by Docurated here).

Mark Roberge’s Inbound Sales Certification course hosted by HubSpot Academy for $0. 5 on-demand videos taught by sales experts.

Dale Carnegie Training’s Online Sales Effectiveness Courses for $0-199. There are ~13 courses available. I’m a big fan of this company’s training materials.

Design

Luke Summerfield’s Growth-Driven Design Certification course hosted by HubSpot Academy for $0. 13 videos.

HubSpot’s HubSpot Design Certification for $0. Learn some of HubSpot’s design tools, get a free Developer account and learn via the 6 video classes.

New Marketing & Sales Courses from HubSpot Academy [in 2016]

As many of you know, I’ve been a proud employee of HubSpot for over five years. Almost exactly two years ago, I took over the coveted role of Certifications Program Leader (thanks, RG4). It’s been a wild ride developing

It’s been a wild and satisfying ride developing trainings that help to educate our customers on inbound best practices and applying them using the tool.

One of the interesting trends I noticed upon taking over the program was that while our certifications were developed to help our customers and they were doing just that, a few of them (the ones which are free and open to the public) were also helping the entire world. Most of the people taking our Inbound Certification were taking our classes, learning about the fundamental shift in business and applying it to their own businesses and marketing efforts to see results. Because of this, we wanted to double-down and help more of the world.

Below, find the four new certification courses that we developed this year.

Email Marketing Certification

Inbound Sales Certification

Growth-Driven Design Certification

Content Marketing Certification (Pre-Registration)

Is there a topic that you’d love to see us develop in the future? Leave your suggestions in the comments below.

Best Resources to Learn Email Marketing [for Free]

Over the past two weeks, I’ve spent more time than I’d like to admit researching email marketing and the resources available to help an email marketer to grow their career. And just like with any other career, proactively learning about your field, experimenting, and applying what you learn will help you create ideas worthy of bringing to management to implement change.

I’ve answered a TON of questions on Quora but this made me want to compile my research in an easy to find spot. Enjoy.

Super fun data points as to why email marketing is a massive lever for businesses:

  • 2.4 million emails are sent every second worldwide, but most of them are never opened.
  • The average person checks their email 74 times per day. Source: Deloitte
  • 54% of all email is opened on mobile. Source: Litmus
  • 56% of U.S. email users unsubscribe from a business or nonprofit email subscription because of content that is no longer relevant.
  • According to a recent study by VentureBeat, email has the highest ROI of any marketing channel available.
  • The amount of searches being done for email marketing far surpasses “marketing automation” and even my personal favorite, “inbound marketing.”
  • Only 27% of your leads are sales-ready when first generated  — enter email marketing/nurturing.

Below find a list of the top resources online for email marketers to learn down below:

Courses free & paid:

Online forums:

Email Marketing Examples: 

  • http://reallygoodemails.com/
  • https://www.crayon.co/
  • http://academy.hubspot.com/examples

Top articles online:

Online guides:

 

Note: This article was originally published on July 18, 2016 and has recently been updated to ensure freshness and quality.