Okay, maybe not everybody is misguided when it comes to keyword research. But honestly, I find that 90% of the professionals have a hard time solidifying the reasons behind the keywords they selected to optimize their site around.
Keyword research is simple – when you know what to look for. And knowing what to look for is simple too, when you have access to the right resources. Keyword research is like an investment in your website – you’re putting time and effort in to it now, for those greater returns in the future.