Best Resources to Learn Email Marketing [for Free]

Over the past two weeks, I’ve spent more time than I’d like to admit researching email marketing and the resources available to help an email marketer to grow their career. And just like with any other career, proactively learning about your field, experimenting, and applying what you learn will help you create ideas worthy of bringing to management to implement change.

I’ve answered a TON of questions on Quora but this made me want to compile my research in an easy to find spot. Enjoy.

Super fun data points as to why email marketing is a massive lever for businesses:

  • 2.4 million emails are sent every second worldwide, but most of them are never opened.
  • The average person checks their email 74 times per day. Source: Deloitte
  • 54% of all email is opened on mobile. Source: Litmus
  • 56% of U.S. email users unsubscribe from a business or nonprofit email subscription because of content that is no longer relevant.
  • According to a recent study by VentureBeat, email has the highest ROI of any marketing channel available.
  • The amount of searches being done for email marketing far surpasses “marketing automation” and even my personal favorite, “inbound marketing.”
  • Only 27% of your leads are sales-ready when first generated  — enter email marketing/nurturing.

Below find a list of the top resources online for email marketers to learn down below:

Courses free & paid:

Online forums:

Email Marketing Examples: 


Top articles online:

Online guides:


Note: This article was originally published on July 18, 2016 and has recently been updated to ensure freshness and quality.

Are you a qualified inbound marketer?

The Internet has some truly amazing free tools.  Among my current favorites of canva, grammarly, and evernote.

Recently I came across another cool free tool, called qzzer. It’s an online quizzing tool.

Not exactly sure why you might want to create a quiz?  Quizzes are fun, they’re entertaining and they can also be quite educational. And apparently, they’re pretty hot right now. A quiz, if done right, can also be a great piece of content for your website which will generate real money.

Don’t believe me? One company (Zenni) generated over $250,000 from one quiz they created.

Since I run the certification program at HubSpot, I created a poll to help test your inbound expertise. Feel free to give it a whirl below: