Okay, maybe not everybody is misguided when it comes to keyword research. But honestly, I find that 90% of the professionals have a hard time solidifying the reasons behind the keywords they selected to optimize their site around.
Keyword research is simple – when you know what to look for. And knowing what to look for is simple too, when you have access to the right resources. Â Keyword research is like an investment in your website – you’re putting Â time and effort in to it now, for thoseÂ greater returns in the future.
Today I wrote a blog post for a friend’s website, David Wells’ Inbound Now, discussing three tips toÂ revolutionizeÂ your keyword research. Give it a read – and let me know your thoughts!