Tips on how to tailor a presentation to your audience
In an information-obsessed culture, people are consuming more content than ever.  And for industry experts looking to share valuable information and insights with others, this makes the prospect of creating consumable content more enticing than ever. For newer folks, the general advice is to write publish the content as the first step to success.  Then once the content is out in the […]
A Visual Approach to Selecting Keywords for Your Business Blog
Keywords – everybody has them, but nobody knows how to pick them. Joking. But in reality, it is a pretty difficult concept. And after talking with fellow marketers, I’ve noticed they’re difficult for the following two main reasons: Everybody talks about keywords differently. The definitions, the best practices, the softwares available and their approaches and functionality are all […]
How to improve search rankings with keywords, authority & user experience
Recently, HubSpot all star Rebecca Corliss reached out asking if I wanted to write a blog post. She wanted the focus to be about the different ways customers can improve their search rankings, beyond just the regular talk around on-page SEO. She knows me so well. I agreed with the excitement of being able to share […]